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AbstractEvery year, millions of shoppers hit the stores in full force, searching frantically for the perfect gift. How well do gift givers predict receivers' appreciation, and how well do receivers understand gift givers’ intentions? I identify two asymmetries between givers' and recipients' beliefs about gift exchanges. First, I show that gift-givers expect that the more they spend on a gift, the more the receiver will appreciate it, because givers assume that more expensive gifts convey a higher level of thoughtfulness. Gift-recipients, in contrast, report no association between gift price and their actual feelings of appreciation. Second, I investigate giver/receiver asymmetries in beliefs about 'regifting'—giving a gift that one has received to another person. Participants who imagined regifting a gift (receivers) thought this would be offensive to the original giver. However, givers reported feeling less offended than the regifter anticipated. I discuss the implications of these asymmetries in gift giving for social exchange and the ability to create meaningful relationships. |
BiographyDr. Gabrielle Adams is Assistant Professor of Organizational Behavior at London Business School. Her research interests include ethics and morality, organizational justice, pro-social behavior and gift-giving. Her work has been published in top ranked journals such as Psychological Science, the Journal of Experimental Psychology: General, and the Journal of Experimental Social Psychology. Her dissertation won an award from Duke University/Fuqua Business School’s Center on Leadership and Ethics and a grant from the Society for the Psychological Study of Social Issues. Dr. Adam's research has been featured in a number of prestigious media outlets, including the New York Times, the Washington Post, the Financial Times, the Wall Street Journal, and the Daily Mail/Mail on Sunday. She is a member of the Academy of Management and the Society for Personality and Social Psychology. In 2013 she was selected to become a member of the World Economic Forum's Global Shapers community in London. She received her BA in Philosophy and Psychology from Colby College, and a PhD from the Stanford Graduate School of Business. More about Dr. Gabrielle Adams |
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- +49 40 328707-241
- aloha@riloha.com
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